Bylac - The leading provider of customer engagement solutions

About Us

We are your customer engagement partners

We create innovative experiences unique to different brands that transform customer experience, improve the lives of people and grows businesses. We build brands and drive sales using exciting, creative and powerful ideas by:

Understanding Your Brand

At Bylac, we look to understand your brand, your targets, and your customer demographics in order to create the best customer engagement strategy for your business. As a one-stop shop for your every customer engagement need, we can handle just about any creative strategy you may have in mind for your brand advocacy and involvement.

Strategic Creativity

We are a team of creative thinkers with a firm background in the exciting world of below the line marketing. We strive to improve customer engagement by feeding our clients with strategic insights, creative experience designs, and top-notch idea execution. We offer full scale marketing programs that stimulate brand awareness, give your loyalty levels a jump, increase sales, customer retention and education.

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Who We Are ?

We are a leading customer engagement firm in Kenya consistently coming up with innovative and fresh ideas for you to engage with your target customers. We work closely with our clients to develop and execute mechanisms for listening to what their customers want in order to optimize their marketing strategy accordingly. We work with companies to conceptualize, design and executive effective sales growth initiatives that include: Effective retail execution and merchandising, Route to market development, Event management, Sales force management and Market activations.

We believe any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions about your customers.

We bring alternative channels of customer engagement with years of experience in below the line marketing field in Kenya. Our staff have the capabilities and expertise to take your business to the next level. We combine our insights and skills to transform your processes and strategies, and in turn, your revenues. We’re proud to help shape and improve how you structure and engage with your customers.

We work closely with our clients to develop and execute mechanisms for listening to what their customers want in order to optimize their marketing strategy
accordingly. We work with companies to conceptualize, design and executive effective sales growth initiatives that include

Effective retail execution and merchandising

Route to market development

Event management

Sales force management

Market activations

Why Choose Us

We get the job done!

An effective customer engagement strategy leaves your brand with a pleasant memory in the minds of your customers long after their initial purchase. It leaves them with an experience they can fondly look back on, ultimately driving them to find you when in need of the services or products you offer. At Bylac, this is what we help you to achieve.

We work with you to develop and initiate organizational marketing activities that seek to target unorthodox marketing channels. Our below the line marketing management includes everything from advocacy to promotion and advertising of new and/or existing products. We help you create and manage both long- and short-term cycle activities that resonate with your target customers, appeals to them, and engages them.

With years of experience, our staff have the capabilities and expertise to take your business to the next level. We combine our insights and skills to transform your processes and strategies, and in turn, your company. We are proud to help shape and improve how our clients structure and engage with their customers.

Let's Talk

Our Services

Market Intelligence

We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice you can make when engaging their customers

We provide independent audit services to help our clients evaluate the effectiveness of their marketing activities

Event Management

At one point you will need to put together an event and we are the perfect partner to ensure everything runs well and your objectives are met.

Sometimes a memorable event that pulls members of a community together is what your brand needs to spread the word. We creatively organize events with a strong wow(!) factor. From product launches to sporting events, conferences, concerts, and good old community social responsibility events, we plan, manage, organize, and market your events creatively for the greatest possible impact. Using careful consumer research, we ensure that your target market connects with your event, and feel positively influenced by the event

Brand Advocacy

We work with you to develop and initiate organizational marketing activities that seek to target unorthodox marketing channels. We have a country wide network of small group leaders that can be activated to seed your message to the masses.

Consultancy

We help you create and manage both long- and short-term cycle activities that resonate with your target customers, appeals to them, and engages them. Your customers have a variety of touch points that could affect how they view your brand positively or negatively. Our first port of call, consumer touch-point research allows us to identify what works best for your consumers. This includes everything from brand audit to research in the areas of advertising impact and youth consumer reach. We provide you with a clear insight on how to proceed.

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Our Clients

What Client's Say?

We recommend Bylac to any organization or person requiring their service.

Representative

Their dedication and professionalism is unmatched and I would
highly recommend them to any party in need of their services.

Representative

We recommend Bylac as they were professional in service delivery and were able to deliver the awarded services on time.

Representative

Bylac has provided a unique platform to target our customers more readily with custom-made promotions and get immediate feedback. WhatsApp Seeding as a channel couldn't be more relevant and Bylac are using it to deliver consistent positive results.

Marketing Manager

Bylac has enabled us to do some very cool and interesting experiments while gathering quick feedback from our customers in a very organic way. WhatsApp Seeding has helped us deepen our engagement with our customers.

Digital Media Manager

Bylac has also provided us with a lot of insights on how customers perceive our products, user journeys and identify bugs. WhatsApp Seeding has helped us grow our market share.